Corporate Strategy
What is a corporate strategy? And more importantly, do you have one?
A corporate strategy is not so much about the products or services that you offer, which are what many companies focus on to give them an edge in the marketplace. Strategy is about creating a valuable and differentiated position involving a different set of activities than your competitors.
However, too little time is spent building a strategy, and most executives admit their current strategy – if they have one at all – lack in effectiveness or uniqueness. More often than not, the strategies that are created do not resonate company-wide, and are often forgotten about soon after they’re completed.
Strategic plans don’t need to be complicated to work – it’s about defining priorities and connecting your company’s long-term, short-term and immediate goals in a way that’s achievable and aligns your business practices. Not only will this approach positively impact sales results, but it will also improve your company culture and employee engagement.
Your goal as a business leader is to grow revenue or increase sales
…seems simple enough, but it’s a task that’s easier said than done, especially with today’s challenges of stagnant organic growth and increased competition.
Learn more about our Sales Transformation Process
Transform Your Process
Sales Process Design
Clients come back to your business when you create a great sales experience for them – research has proved this is the number one catalyst for customer loyalty.
However, less than 50 per cent of companies have any form of sales process, leaving the door wide open for them to visit a competitor.
A unique sales process is a win-win for you and your clients; it helps you better understand their buying habits, and it also helps drive differentiation and make the process of buying from you simpler, which will ultimately generate more sales. Creation of an effective sales process is the springboard for alignment among your sales teams, and leverages tools and training to maximize results.
When you’ve designed and implemented a sales process, it will be easier for your sales teams to connect with new prospects, present products, and close a deal. It is a blueprint your sales teams can follow that helps guide them through the buyer’s journey in a consistent and specific manner.
Creating real value to the customer for your products and services is possibly the biggest edge your company can have in a specific market.
So why then do less than a third of executives believe they have a unique value proposition?
Develop Your Value Proposition
We are practitioners and believers in building a complete strategic plan that you can put on one piece of paper. We have refined this approach over time, have used it ourselves and have seen the results with our clients.