Our Story

This story began in 2011.

Ink founder Blair Goulet has spent his career, post business school, working in corporate structures of several notable technology companies. His Sales and Marketing DNA guided his perspectives, regardless of whether he was in the Presidents or COO’s chair. This is a story of about strategy and leveraging your unique value to drive organic revenue growth. The name INK is a descriptor of the business outcome we are helping our clients create, the proverbial “ink on paper” or “ink on the dotted line” that tells us we are signing new business or selling more.

Back in 2011, the original focus was on Sales Strategy and building enabling software tools that help create the daily habits [for reps and managers] that consistently lead to better outcomes. Through our first few engagements, what we quickly figured out was there were often elements missing that would water down the effectiveness of a new Sales Strategy. Those elements were a clear Corporate Strategy and a unique and measurable Value Proposition. This led us backwards to work with clients on what are critical components of revenue growth. They are also incredibly passionate topics for us. We leverage unique publicly available tools that we have modified based on our experiences in these areas. We couple the tools with our consulting and business expertise to drive rapid, outcome-based projects. We view our purpose to be:


Prior to founding INK Strategy Inc., Blair was President of Open Solutions Canada from 2005 through 2010 where he led the 300-person software company on a growth journey that doubled the size of the company in the first three years. Appraised value of the CDN business quadrupled in that time. In 2008, he also assumed additional Presidential responsibility for half of the US market and was a material part of the NASDAQ traded public company going private at a 40% market premium or $1.4B.

COO at SOLCORP was his last of three Executive roles with company from 2001 to 2005. SOLCORP was an EDS owned $120M Software Company serving the Global Insurance market. Prior to that position, he was SVP, Global Sales & Marketing.

Director of Marketing & Operations was his last position at Xerox Corporation during his 15-year tenure. His roles varied from General Manager to originating the companies primary indirect distribution channels.
Blair holds an undergraduate Business Degree from the University of Saskatchewan. Besides being a Lean Six Sigma, he has completed post-graduate work at the Kellogg Graduate School of Business, The Wharton School and the University of Chicago Graduate Business School.

Blair is an avid golfer and a member at King Valley Golf Club and is also a competitive recreational hockey player. He recently sat on the Board of Directors of St. John’s Rehabilitation Hospital and the Board of Advisors of two privately held firms. He is also a faculty member in CEB’s Sales Advisory practise and formally at Schulich Business School in their Masters Certificate in Sales Leadership Program. His latest book is called “A Fool With A Tool”.

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