What is a corporate strategy? And more importantly, do you have one?
A corporate strategy is not so much about the products or services that you offer, which are what many companies focus on to give them an edge in the marketplace. Strategy is about creating a valuable and differentiated position involving a different set of activities than your competitors.
However, too little time is spent building a strategy, and most executives admit their current strategy – if they have one at all – lack in effectiveness or uniqueness. More often than not, the strategies that are created do not resonate company-wide, and are often forgotten about soon after they’re completed.
Strategic plans don’t need to be complicated to work – it’s about defining priorities and connecting your company’s long-term, short-term and immediate goals in a way that’s achievable and aligns your business practices. Not only will this approach positively impact sales results, but it will also improve your company culture and employee engagement.
We are practitioners and believers in building a complete strategic plan that you can put on one piece of paper. We have refined this approach over time, have used it ourselves and have seen the results with our clients.
Your goal as a business leader is to grow revenue or increase sales
…seems simple enough, but it’s a task that’s easier said than done, especially with today’s challenges of stagnant organic growth and increased competition.
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