value differentiation

The 3-Month Strategic Plan

A few nights ago, I was having dinner with some friends, who are also business colleagues. A question came up at the table re how one the guys approaches strategic planning. He is the CEO of Financial Institution [a large Credit Union to be specific]. His answer was interesting based…

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The Price To Win

You would be hard pressed to go through a Deal Review and not have this as a question asked by one of your Executives or teammates. What do you think the Price to Win is? In general, we will always be guessing, but some guesses are more informed than others.

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Enabling Your Prospect to Make Change

Further to our latest blog titled “Are Your Customers Your Real Competition?”, the next concept is about how can you work with your customers and prospective customers to enable them to make change. If your team is creating the demand, when you show up the customer is firmly entrenched in…

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The Art of the Fast Start

It is January 2nd and for most, the first day of the new business year. As an Executive or a Sales Leader, are you and your teams ready to roll? The implication of the question is that there was a lot of thinking and planning done in Q4 to get…

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