I am privileged to get to speak and spend time with hundreds of senior executives every year in various forums. There are smart and driven people as a general rule. There are several common themes that I get to see across this group, regardless of the size of company, industry…
I was talking to a friend of mine the other day about an emerging opportunity he has within his company. Already a senior executive, he has been asked to take on a role that is totally revenue focused and will logically evolve into this thing called a Chief Revenue Officer.
As a relatively new father, my 2-year-old son never ceases to amaze me at the pace that he both learns and adjusts. He is very vocal and has a great repository of words that grow daily, so you get to hear how his thought process plays out. Like most kids,…
Building on previous blogs, change is hard and in complex selling environments, a business case is typically required as part of the buying process. They will vary in formality and content, but in the land of consensus decision making, the business case for change is the one common denominator that…
Further to our latest blog titled “Are Your Customers Your Real Competition?”, the next concept is about how can you work with your customers and prospective customers to enable them to make change. If your team is creating the demand, when you show up the customer is firmly entrenched in…
I have spent the past 5 weeks running Strategic Planning sessions for Corporations across North America. I credit these organizations for understanding the opportunity to create alignment, consistency and simplicity by actually having a Plan. There are a couple of realities that I would like to discuss. The first is…
We have talked previously that the concept of strategy is all about growth. Virtually every executive that we speak with has organic revenue growth as one of his or her top priorities. As corporate balance sheets have continued to improve, the volume of acquisitions has continued to accelerate and multipliers…
This statement sounds obvious. When you think about your respective corporate strategy, the choices you make are about driving sustainable revenue growth. For most corporations [large and small], the concept of strategic planning tends to feel more like the annual budget process. Correspondingly, budgets project revenues, but by their nature…
Whether you are a President, Sales Leader or Sales Rep, the ability to grow revenue is typically a top priority. Even if a company or region is growing, the question is what is the revenue potential for that defined area and how would you go about maximizing that potential? This…