Further to our latest blog titled “Are Your Customers Your Real Competition?”, the next concept is about how can you work with your customers and prospective customers to enable them to make change. If your team is creating the demand, when you show up the customer is firmly entrenched in…
It is January 2nd and for most, the first day of the new business year. As an Executive or a Sales Leader, are you and your teams ready to roll? The implication of the question is that there was a lot of thinking and planning done in Q4 to get…
According to recent studies by CEB and others, when your reps get invited into an opportunity [lead, RFP, etc.], the prospect is already 57% of the way through their purchasing process. The implications are significant on your cost of sale and your win rate. Chances are pretty good that the…