Sales Strategy

Enabling Your Prospect to Make Change

Further to our latest blog titled “Are Your Customers Your Real Competition?”, the next concept is about how can you work with your customers and prospective customers to enable them to make change. If your team is creating the demand, when you show up the customer is firmly entrenched in…

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The Art of the Fast Start

It is January 2nd and for most, the first day of the new business year. As an Executive or a Sales Leader, are you and your teams ready to roll? The implication of the question is that there was a lot of thinking and planning done in Q4 to get…

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What Is Your Strategy?

I have spent the past 5 weeks running Strategic Planning sessions for Corporations across North America. I credit these organizations for understanding the opportunity to create alignment, consistency and simplicity by actually having a Plan. There are a couple of realities that I would like to discuss. The first is…

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Bring Your Own App?

I saw this headline the other day and I was intrigued by this concept given the work we do with executives and sales leaders in the area of sales strategy and effectiveness. It was heightened by an inquiry we received from a rep from billion dollar plus organization. She was…

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Strategy Is All About Revenue

This statement sounds obvious. When you think about your respective corporate strategy, the choices you make are about driving sustainable revenue growth. For most corporations [large and small], the concept of strategic planning tends to feel more like the annual budget process. Correspondingly, budgets project revenues, but by their nature…

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Am I A Good Sales Coach?

If you are in a managerial or executive role within your organization, then you wear different hats every day as it pertains to the role within your teams. Let me give you three common roles: Leader, Manager, Coach. This is a balancing act and I would ask you this question.

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The Fuss About Insight Based Selling

There is a lot of debate and discussion in the blogosphere about the concept of Insight Based Selling being fueled by the Corporate Executive Board (CEB) and some of their researchers and thought leaders that wrote the book The Challenger Sale. Is this new? Is this unique? Is this just…

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