Value Statement

The Magic of 250

Sir Anthony Hopkins is one of the most respected and successful actors in the world. I was reading an article about him the other day and I was struck by his process for preparing for a play or a movie. He stated that he always reads his lines out loud…

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Do you really have a Value Proposition?

The term Value Proposition may be the most over used and misunderstood business phrase since Partner. Organizations often use Value to describe generic, unproven statements about their product or service that could also describe any of their competitors. If you are curious about how your organization views and is aligned…

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